The Biz Coworking, Rome
Skills Naming, Branding, Office Design
As Rome's thriving freelance professionals and entrepreneurs seek contemporary work environments, coworking office space is booming for all the right reasons. The task was to officially name the business, assist in defining its services, and ultimately build a brand including visual identity throughout various mediums (print, digital, physical space) and the overall personality. To understand the concept and DNA of this project, one must understand the market for coworking space. Our goal was to create an image simple and distinct, not veering too far from the growing coworking culture in order to be identifiable. It was fundamental that the brand be versatile to evolve with new offerings.