Client Unitas Global
The Biz Cloud Technology, Los Angeles
Skills: Branding, Graphic design, UX/UI
Unitas was in search of an identity, having newly entered the cloud space in early 2011 with nothing more than a logo and a simple landing page. The task was to relaunch a brand, by creating new concepts and designs with a new marketing strategy then implement the new branded materials. Serving as the creative director and principle designer, my role was to concept, design and build the brand and its assets including a website design, marketing communications material, an exhibition booth as well as branding the office space. I worked closely with the CEO on the brand vision, the marketing director on strategy and messaging, a software developer on the website, and an architect on branding a new office.